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Digital Marketing Strategy

Popular Digital Marketing Content for Your Business

Explainer Video

Every business is using digital marketing content such as Articles/Blogs, Email, SEO, live video, explainer video animation, video press release, 3D virtual models, 3D printed models, 3D clickable interactive models, 3D fly/walk through facility animation, infographics, downloadable PDF brochures & product sheets to name a few.

To promote your business, you post on websites, video sharing sites, social sites, business networking sites, pin sites, slide sites, and other Internet websites.

Your business websites are vital to your growth by providing automated services that let customers be in control. Would be customers can consume your digital marketing message and decide to buy or move on. An explainer video, an interactive 3D model or a cool infographic are proven ways to engage today’s digital savvy customers.

Stylish UI with great web and mobile presentation engage users with your brand’s message that initiates a call to action response.

Today’s Digital Video and Animation have a range of products including:

  • 2D explainer video
  • 3D explainer video
  • App Demo Video
  • Live Video with animation
  • Whiteboard Video
  • Web Tutorial Video

Your digital marketing piece tells a story of your product and service. Based on your project, these digital contents include;

  • A live video captured and edited
  • 2D Explainer Video Animation
  • 2D Illustration
  • Infographic
  • 3D Architectural model
  • 3D Architectural walkthrough video
  • 3D topography model
  • 3D topography flyover video
  • 3D model & render & animation for anything
  • 3D printed model
  • PowerPoint presentation
  • PDF brochure
  • Photography
  • 3D VR

In Part 1, let’s look at the various types of explainer videos that you can use to promote your brand.

Live video

Live video is a combination of purchased commercial video clips edited with post-production including voice over and custom animation to produce your video script for telling your story.

2D Explainer Video

2D Explainer Video for your product and services are the norm today for a 60 or 90-second pitch. However, we’ve done 5+ minute video for a university as an international student’s instructional video.

Whiteboard video

Whiteboard video animation keeps the viewer’s attention with the fast drawing & cool looking action on the screen. Whiteboard video animation is a popular explainer video format chosen by companies. Matter of fact, to compete or even leverage you must present several types of digital marketing format based on the content message you are delivering.

Web Tutorial video

Web Tutorial video is a great way for learning applications with short “how to instructional videos” for a quick start or more detailed admin & user training.  Many users have a positive experience if there are online videos to help the user to get a quick start and productive with your app.

App Demo Video

App Demo Video provides users with overview instruction on how the app works and why you would become a fan. All video clips are short from 30 sec. to 90 seconds, targeting specific features for users to make a buying decision.

Today, explainer video pricing span from $500 to $5,000+ per 60-second animation based on the detail of animation you require. At $500 dollars, you have some characters “assembled” with template body parts, whereas at $5,000+ you have custom characters designed for your campaign.

Quality and affordable pricing never receive a complaint! As with any art, you must train your mind’s eye to appreciate the details of the high-end animation works and readily pay. Your campaign will show the result with quality animation vs. a low-end template based work and call to action response.

I will expand on the specialized digital marketing pieces in my part two of this article. I will have a link to an example of each of the above 3D project examples.