Search Engine Optimization or SEO is a critical strategy for every business website. In my 25 years of website design and development experience, I frequently find clients reluctant to invest in Website On-Page SEO and more importantly Link Building with off-page (also called off-site SEO).
I have written other articles about on-page SEO that you can reference. In this article, I will focus on Link Building strategies for your website. By implementing a Link Building plan in place, it increases your website indexing in Google, Yahoo & Bing Search Engines. This also improves your keyword ranking in SERP or Search Engine Results Page when a search is initiated by a would-be customer. Having the right content directs related traffic for your site with a relevant audience.
Let’s look at some of the ways we can establish inbound links (Link Building) to your business website. The number of inbound links from an authoritative high-quality website is a major factor in achieving your Google Page Rank (PR). Quality Link Building is accomplished by getting genuine links from established websites with a strong presence.
When you submit guest articles to relevant websites, you can ask for a backlink to your site. You may also be able to add a backlink at the end of your article to your website with the relevant anchor tag you are promoting.
You can connect with multiple websites that cover your industry and become a monthly guest authoritative article provider to gain more exposure in Google, Yahoo, and Bing search engines. I am not talking about article directory sites but rather publications or other niche websites.
Sending Referral Traffic
Videos and Explainer Video Animation are the hottest media for promoting your business products and services. You can post the videos on your own website and external video sites such as YouTube, Vimeo, LinkedIN, Twitter, Facebook, and others.
All these posts to your video channel that is used to build your brand, acquire new customers, and attract fans too.
Build your brand by establishing a good Link Building strategy using your authoritative content. In addition to your published articles and video posts, you can create other content. Start with guest blog posts to build a relationship with bloggers. Create a PowerPoint presentation and upload it to LinkedIn SlideShare. Illustrate an informative infographic that tells a story of your business process and expertise and share these on Pinterest, reddit, and other sites.
Google also penalizes if you are using techniques that are overused and abused over the years. Some of these poor link building examples include the following:
- Article Directories
- Blog comments that are moderated
- Press Releases with many links
- Guestbook postings
- Forum signatures
- Paid article directories
There are white hat SEO and black hat SEO techniques. By adhering to Google’s guidelines and planning for a long-term natural SEO you will have success.